WHAT IS THE YEAR OF RETURN MOVEMENT?

WHAT IS THE YEAR OF RETURN MOVEMENT?

“What is this Year of Return thing I’ve been hearing about all year?”

Some of you may be asking this same question. For those of us who have the African heritage running through our veins, this is something that we should at least be aware of. 

In 2018, Ghana’s President Nana Akufo-Addo declared and launched the “Year of Return, Ghana 2019” movement. It was a call made by the president to unite those in the diaspora (people of African descent who are now living in the US and other countries) to Africans on the continent. 

This year, many people of African descent answered that call and went back to Africa to get in touch with their roots. People, including celebrities such as Samuel L. Jackson, Steve Harvey, and Anthony Anderson, visited Ghana this year for their Year of Return trip.

As 2019 is about to come to a close, supporting the movement is still possible. Not everyone is financially capable of traveling back to Africa, but there is still a way for people in the diaspora to connect with their ethnic history. 

Though you can’t be in Ghana physically, you can still get in touch with your roots by incorporating Africa in your everyday life. By simply switching your daily products to products that are authentically made in Africa, you are reconnecting with your African culture and the way of life of your ancestors. 

Aftown Mall offers authentic African-made products and makes them available to people from all over the world. Through this site, people in the diaspora can get in touch with their roots by using clothes, accessories, beauty and personal care products that are part of the African way of life. 

In addition, Aftown Mall also allows people to connect with their brothers and sisters in the African continent who are selling their products on the platform. Their stories, which detail their passion and their journey in becoming an entrepreneur, can be read in Aftown Mall blog features and individual shop profiles.     


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